What are the best metrics for measuring a product's success?

How do dynamic UTM parameters measure product success?

I want to accurately conduct product analysis to find better ways to generate more revenue for my Shopify store. I have been getting a lot of traffic on my site, but I can’t tell which of my clie

Where to use UTM parameters?

Hey! Started a business not so long ago, planning a marketing strategy now and seems like UTM parameters could be helpful. But where to put them? Are there any requirements or limitations or some

Can I insert UTM parameters to social media links?

Hey guys, I work as I social media influencer and I want to know how I can use UTM parameters to help with my campaign performance. How can I add them and on which platforms can I do that?

How much does it cost to make a successful Shopify store?

Shopify vs. Amazon: Which Is Best for Your E-Commerce Store?

Know the similarities and differences between Shopify and Amazon to choose the e-commerce platform that will work best for your business.

Top 16 Ecommerce Agencies to Supercharge Your Store

Hiring an eCommerce agency can make the difference between an okay online store and a supercharged one. Read our list of the top agencies in the industry!

How to Start a Shopify Store: Beginner's Guide

If you want to start a store and sell your products on Shopify, here is an easy-to-follow step-by-step guide to help you get started.

Using Instagram With Shopify to Boost Conversions: Benefits and Guide

Learn how to get Instagram followers and how to use Instagram to grow your business. Read our full breakdown here.

Advertise on Facebook Like an E-Commerce Pro With These 3 Strategies

Facebook ROAS optimization is integral to the success of many online businesses. From ad set level to campaign level, learn how to maximize your ROAS.

Simplest Way to Install and Use TikTok Pixel on Shopify

TikTok Pixel on Shopify is an excellent tool to track your store's performance. Follow our simple step-by-step guide to install this integration.

How to Use Facebook Conversions API for Your Shopify Store

Facebook Conversions API is a great way to track sales on your Shopify store. Here's how you can use it.

5 KPIs Apple Tracks to Grow During a Recession

Apple managed to grow revenue despite a recession. We explore the 5 KPIs it uses to improve performance.

Shopify Shipping: The Choice Shipping Platform For E-commerce Merchants

Shopify Shipping can help you streamline your e-commerce operations and grow your business.

Will customer loyalty rewards increase the AOV of my Shopify store?

My business partner and I want to increase the AOV of our Shopify store. We want more customers to spend more money on products so that our profits and revenue will increase. We have been talking

Is it free to advertise on Google Ads for new Shopify store owners?

I’m a Shopify store owner and I want to join other businesses in the Google Ads campaign wave. I think my store needs new customers, and using Google ads will actually help me reach my goal of ha

What is an ideal average order value for a Shopify store?

I recently opened my own Shopify store that sells digital gift cards. I am trying to improve on my marketing strategy and to find ways to expand my store's consumer base. What is a good average o

Business Analytics: What are good KPIs?

Hi all, when doing a profit analysis and looking at business costs etc. What are some good key point indicators that I should be looking at?

Should I upsell products on my Shopify store to increase my AOV?

I'm looking for a marketing technique that could help me increase my AOV. I've implemented a loyalty & rewards program and BOGOs, but I want to try upselling. However, I'm not 100% sure if this w

What is a good benchmark for year-over-year revenue growth?

I am wanting to use the YOY approach to analyze my monthly revenue growth, however, I am not actually sure what a good benchmark is for this growth. I know that profitability goals shouldn't be s