What factors influence average order value?

How much does it cost to make a successful Shopify store?

What is an ideal average order value for a Shopify store?

I recently opened my own Shopify store that sells digital gift cards. I am trying to improve on my marketing strategy and to find ways to expand my store's consumer base. What is a good average o

What are the best practices for increasing average order value?

I want to increase the average order value of my Shopify store. What are the best practices for doing so? Thanks in advance!

Should I upsell products on my Shopify store to increase my AOV?

I'm looking for a marketing technique that could help me increase my AOV. I've implemented a loyalty & rewards program and BOGOs, but I want to try upselling. However, I'm not 100% sure if this w

Simplest Way to Install and Use TikTok Pixel on Shopify

TikTok Pixel on Shopify is an excellent tool to track your store's performance. Follow our simple step-by-step guide to install this integration.

Using Instagram With Shopify to Boost Conversions: Benefits and Guide

Learn how to get Instagram followers and how to use Instagram to grow your business. Read our full breakdown here.

Advertise on Facebook Like an E-Commerce Pro With These 3 Strategies

Facebook ROAS optimization is integral to the success of many online businesses. From ad set level to campaign level, learn how to maximize your ROAS.

How to Use Facebook Conversions API for Your Shopify Store

Facebook Conversions API is a great way to track sales on your Shopify store. Here's how you can use it.

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers

Discover what a sales funnel is, its various stages, and which important metrics you must use to optimize your e-commerce business and boost your sales.

How to Start a Shopify Store: Beginner's Guide

If you want to start a store and sell your products on Shopify, here is an easy-to-follow step-by-step guide to help you get started.

Shopify vs. Amazon: Which Is Best for Your E-Commerce Store?

Know the similarities and differences between Shopify and Amazon to choose the e-commerce platform that will work best for your business.

Top 16 Ecommerce Agencies to Supercharge Your Store

Hiring an eCommerce agency can make the difference between an okay online store and a supercharged one. Read our list of the top agencies in the industry!

Understanding CLV: Definition, Analysis & Examples

Find out more about CLV, how to measure it, and how it can help improve your bottom line.

AOV Beginner's Guide: What Does It Mean For Your E-commerce Business?

Learn how average order value can impact your e-commerce business's revenue and why it should be leveraged to increase profits.

What are the benefits of dynamic UTM parameters?

I've heard about UTM parameters and I want to start using them for my business, but I'm not sure how this will help. In the last several months, I have made a lot of progress with my site, and my

Does net quantity in a vendor report show product success?

I'm checking the sales reports for the month, and I’m looking at the net quantity in the Sales by Product Vendor section of the Shopify reports. What does the net quantity generally indicate? Doe

What does average order value (AOV) mean for my e-commerce store?

I understand the basic principle of average order value and how to calculate it, so that's not my question. What I mean is that I don't fully understand what the results actually mean. More speci

Does a high return rate influence purchase decision on Shopify?

I'm currently doing product order analysis for orders made over time for my store, and I've realized that I have been incurring a significant loss in profits. My store has a very high return rate

What are the best practices for reducing volume of returned products?

My Shopify business partner and I are trying to find ways to improve our return process and make it less costly by minimizing product returns. We are a bit concerned about how this will affect ou

How do I choose the right KPIs?

I want to choose the right KPIs for my business. What are the steps for doing this?