Geovanni Buckley
Wednesday, November 10, 2021
While analyzing the conversion rates of various social media giants, Forbes showed that Snapchat had a conversion rate of 0.6%. This percentage is inconsistent with the amount of traffic Snapchat drives to the website (13.0%) — second only to Facebook (13.9%). It can be attributed to several factors. Among them, difficulty in producing appealing visual hooks, obscure engagement tracking, and inability to share ads take the cake!
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