What is the difference between LTV vs. CLV?
Asked 4 years ago
I have seen both of these terms used on separate occasions, but they seem to have been used in similar contexts. I was wondering if there is actually a difference between lifetime value and customer lifetime value?
Chace Franco
Tuesday, October 19, 2021
Lifetime Value (LTV) shows the amount that customers will bring over the total time they interact with your company. While Customer Lifetime Value (CLV) shows how much a customer will bring over the total time they interact with your company. They both have the same meaning but the only difference is LTV calculates for aggregate customers while CLV calculates for an individual customer.
Scottie Gordon
Wednesday, June 22, 2022
CLV vs. ITV — Although these terms sound similar, and so do their definitions, there is a slight difference between CLV and ITV.
In CLV (Customer Lifetime Value), we check the value (revenue/ profit) an "individual customer" will bring to the brand over time. On the other hand, LTV (LifeTime Value) is an aggregate metric. It computes the net profit attributed to the relationship between the customers and the brand.
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