How is the conversion rate of Google ads calculated?

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers

Discover what a sales funnel is, its various stages, and which important metrics you must use to optimize your e-commerce business and boost your sales.

What happens if you copy a Facebook ad?

Some say that duplicating a Facebook ad will increase your conversion. Is this true?

Setting up Google Ads Conversion Tracking for E-Commerce Stores

Google Ads has a very efficient conversion tracking system which allows you to track individual purchases and other types of conversions. Learn more here.

How to Increase Your Shopify Conversion Rate

Learn how to increase your Shopify conversion rate with these simple yet effective tips.

Using Instagram With Shopify to Boost Conversions: Benefits and Guide

Learn how to get Instagram followers and how to use Instagram to grow your business. Read our full breakdown here.

4 Best Conversion Rate Metrics for E-Commerce Startups

Want to know if your e-commerce startup is performing well? Check out these conversion rate metrics and how to use them to measure your business' performance.

How to Use Facebook Conversions API for Your Shopify Store

Facebook Conversions API is a great way to track sales on your Shopify store. Here's how you can use it.

What is the lookback window for in Google Analytics?

What role does the lookback window play?

How are default conversions credited in reports and channels?

How does Google Analytics determine which conversion goes where and where do the default conversions get credited?

What attribution model does Google analytics use?

Bing ad campaign: Does the keyword search volume determine the cost?

I have been looking to optimize the keywords in my ads for my Shopify store. I've migrated from Google ads to Bing ads because of its low competition for ad positions. I've been trying to optimiz

What classifies as a direct conversion in Google ads?

What do direct conversions mean in Googe analytics?

Why are my Facebook ads not converting anymore?

Hi guys, I've been using Facebook ads, and they've been working really well for me. However, they have suddenly stopped working. What do I do?

What are assisted conversions in Google ads?

What is an assisted conversion, how does it work, and how do I view them in Google ads?

How do you calculate the change in conversion rate?

I need to see whether the conversion rate has increased or decreased. Is there a formula I can use it calculate the conversion rate?

Best software to track macro and micro conversions?

Hey, I recently found that I tracking macro and micro conversions and conversion rate of customers could be beneficial to my e-commerce business. Which are the best programs to track these analyt