How is the conversion rate of Google ads calculated?
Asked 4 years ago
Is there a formula to determine how much of the traffic generated from ads are converting?
Abeeha Qasmi
Sunday, November 14, 2021
Conversion rate is an excellent parameter that determines the percentage of people who respond to your website. For Google, the conversion rate was 4.40% on searched networks. While for displayed networks, it was around 0.57%. You can easily compute the conversion rate of your Google ads by the following equation:
Conversion Rates = Total Conversions/Total Interactions That Led To Conversion × 100
Please follow our Community Guidelines
Related Articles

How to Improve Your E-Commerce Order Fulfillment Process
BeProfit Staff
July 29, 2022

Ultimate Sales Funnel Metrics Guide for E-Commerce Sellers
Ashley Stander
November 30, 2022

Free Cash Flow: How to Calculate and Interpret This Key Metric
Marcel Deer
March 22, 2023
Related Posts
Can't find what you're looking for?