How is the conversion rate of Google ads calculated?
Asked 4 years ago
Is there a formula to determine how much of the traffic generated from ads are converting?
Abeeha Qasmi
Sunday, November 14, 2021
Conversion rate is an excellent parameter that determines the percentage of people who respond to your website. For Google, the conversion rate was 4.40% on searched networks. While for displayed networks, it was around 0.57%. You can easily compute the conversion rate of your Google ads by the following equation:
Conversion Rates = Total Conversions/Total Interactions That Led To Conversion × 100
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