Snapchat vs. Facebook ads: Which is better?

Facebook has the highest conversion rate when compared to other social media platforms.

The ad campaigns work differently on the two social media giants, and here's why. Facebook targets a specific audience, but it is saturated, and its userbase is aging. On the contrary, Snapchat focuses on young individuals and can generate numerous call-to-actions. However, since Snapchat ads contain too many visuals and too little text, it isn't easy to market your services properly.