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How does the linear multi-touch marketing attribution model work?

Asked 2 years ago

Can somebody please explain to me how linear multi-touch marketing attribution models are supposed to work?

Customer journey mappingBuyer's journeyAttribution model

Kole Kline

Sunday, April 16, 2023

The linear attribution model assigns touch points evenly throughout the customer journey. For example, if there are 5 touch points that the customer went through to make a conversion then each touch will get (100% / 5) 20%.

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