How does the linear multi-touch marketing attribution model work?

What is a first touch marketing attribution model?

Can someone explain this to me in more detail please.

When should I use a U-shaped multi-touch marketing attribution model?

When is the best time to use a U shaped multi touch marketing attribution model?

Difference between W-shaped and U-shaped multi-touch marketing attribution model?

What is the difference between a W-shaped and a U-shaped multi-touch marketing attribution model?

How easy is it to create a custom multi-touch marketing attribution model?

Hi guys, have been doing some research on different types of attribution models and I've recently discovered it's possible to create your own. How difficult is it to do so and is it worth it do y

What are some examples of attribution models?

Hey guys, can anyone provide me with a list and brief explanation of some different types of attribution models.

What attribution model does Google analytics use?

Customer journey vs. purchase funnel: What's the difference?

Hello all, is there a difference between a sales/marketing funnel and a customer journey? I have a funnel in place, but my conversion rate hasn't improved by much. When I looked online I found

What is a snap pixel?

So I've started marketing on Snapchat and running campaigns. Now, I need to track how many are coming from the ads on my website. I thought I'd be able to see this through Google Analytics, but t

How many touchpoints is a customer journey?

Hi, I want to improve the customer experience design in my store, and I watched a video where it said I must identify the touchpoints in the customers' journey through my store. However, I'm n

What can you discover from mapping a customer journey?

I understand, in loose terms, why I should have a customer journey map. But I don't really see how doing so could increase my customer lifetime value. I know the processes they go through already