What is the purpose of segmentation, targeting, and positioning?

How do you measure a drip campaign metric?

Hi, I've started running DRIP campaigns, but I'm not 100% sure how to measure them. Can someone please tell me how?

How does customer segmentation improve e-commerce profitability?

I'm really looking to boost the profitability of my Shopify store and heard someone mention to me that customer segmentation can help with this. The thing I'm confused about is the fact that I th

How much revenue does email marketing generate?

How can I use email marketing to sell more, increase revenue, and grow my business?

Will the location of my targeted Bings ads determine the cost?

I am a recent Shopify store owner, and I have built a fun and trendy website targetting millennials and Gen Zs. I have a somewhat limited budget to splurge on an advertising campaign. I've always

Which tactics are good for identifying a potential target market?

What are some good ways to identify a target audience? Are there specific factors to take into account?

Google Analytics: How do you analyze a conversion path?

What is the value proposition in marketing?

I'm looking for tips on how to write a value proposition. Can someone please give me an example?

How do we get more traffic to our website?

Good morning everyone. We currently have a social media network, and we've also just set up our website. We've been trying to feed our traffic on social media through our website, but it doesn't

Is SMS marketing a good idea?

Would you say text marketing is cost-effective? Does it work for you and your business?

How do you ensure a repeat purchase?

How do you drive repeat sales?